Born in 1976, he was born in El Bolsòn in Patagonia to an Italian father and a Lebanese mother. During the years of hyperinflation, he left Argentina with his family to move to Italy. In 1990 he arrived in the Marche region where, once he finished middle school, he began to work as a worker and entertainer in a disco. At the age of 21 he moved to Milan where he worked on the doorstep of the Magazzini Generali, a trendy place frequented by models, stylists and celebrities.

Shortly after he took care of the public relations of the place before starting to work in the fashion world. First Dolce & Gabbana and then Alessandro Dell’Acqua.At the same time he continues his DJ activity playing around the world: from New York, Moscow, Beirut, Tel Aviv.

In 2012 he founded Marcelo Burlon County of Milan with Davide De Giglio and Claudio Antonioli, a brand dedicated to the Lombard capital that changed his life. It initially produced t-shirts, smartphone cases and sweatshirts. The success is overwhelming to the point of pushing him to create an entire collection.

In 2005 he presented his first men’s collection at Pitti Uomo 87. Later he also dedicated himself to the women’s collection, entering the calendar of Milano Moda Donna.