Simone Guidarelli was born in Cagli, in the province of Pesaro and Urbino. Thanks to his boyfriend, Guidarelli met a stylist who surprisingly asked him to assist her in a photo shoot for the monthly magazine Men’s Health. From that moment, he abandoned his profession as a psychologist and traveled for three years acquiring new skills and specializing in the fashion industry.

After a long journey he arrived in Elle, where he definitively consecrates himself as a stylist. At the editorial office, he collaborated with internationally renowned photographers, David Bailey, Patrick Demarchelier, Greg Lotus, Koto Bolofo. But also with other publications, including Harper’ s Bazaar, Glamour and Vanity Fair.

In 2018, the collaboration with K-Way arrived, in which its textures dominate, first conceived as wallpapers. Following this, there was the collaboration with Elisabetta Franchi and with Bentley, up to the launch of the e-commerce and the partnership with Campo Marzio.